Path Brief Columns
Write an acquisition path as a column brief: channel name, creative boundary, and results you will not promise.
For internal handoff. It does not guarantee installs, revenue, or rank. The brief names the promise lines that stay off the page.
On the brief
- Path name
- Creative boundary
- Banned promise lines
- A written brief
Not included
- Volume guarantees
- Incentivized installs
- Account farming